Jaiye Dania is an experienced Health Coach and rapid transformational hypnotherapist. Jaiye began his relationship with wellness by frequenting his neighborhood GNC as a customer, this burgeoning career in body building coincided with his growth within the company, earning his pro card at Pittsburgh’s IFBB North American Championships in the Men’s Physique division.
 

This foundation in peak performance led Jaiye into franchise operations, where he spent 17 years mastering the art and science of multi-unit excellence. As Director of Franchise Operations for GNC across Texas, he managed 69 locations and over 200 team members, consistently outperforming system averages (achieving 23.2% loyalty enrollment versus 15% system average).

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During this time, Jaiye developed a deep understanding of what separates peak-performing locations from struggling ones. It wasn't just about following the playbook—the best locations were achieving something closer to collective flow states, where challenge and skill aligned perfectly, feedback was immediate, and teams operated as a unified organism.

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This insight led him to the Flow Research Collective, where he became certified in the science of peak performance and flow state optimization. The convergence was undeniable: the psychology of peak performance he'd learned through bodybuilding and wellness, the operational mastery from managing franchise systems, and the emerging potential of AI-powered coordination.

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In 2024, Jaiye developed The Dania Process™—the first methodology that treats franchise operations as a flow optimization problem powered by AI-native coordination systems. This approach helps franchise operators achieve peak performance systematically across all locations, leveraging capabilities that were impossible to deploy before artificial intelligence.

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Jaiye continues to serve individual clients through wellness coaching, hypnotherapy, and rapid transformational therapy (RTT), while working with franchise operators (3+ locations) to unlock operational excellence through The Dania Process™. He proudly advocates for mental and physical equilibrium in improving quality of life—whether optimizing individual performance or transforming franchise operations.